http://www.pcartsonline.com/fastwebdev This is the Precision Computing Arts / Fastwebdev blog. We post interesting news about our "Cool Tools" web hosting and content management system. (Customers can set up and maintain similar blogs on any "Cool Tools" websites that they host with us.) Check out our blog at http://pcartsonline.com/fastwebdev/blog http://www.pcartsonline.com/fastwebdev/blog/view/6577 Mon, 07 May 2012 12:01:00 CDT http://www.pcartsonline.com/fastwebdev/blog?blogm=view&blogid=6577 A new "Cool Tools" (site builder system) update is available now, and we encourage you to give it a try. The 4.30 release is a minor system update that contains a few new features, adjustments and bug fixes.

Miscellaneous Updates

• Content rotator based on the day of the week (use Design/Layout Components > Content Rotator; see example)
• Updated admin pages
• Updated file upload user interface
• New layouts/design options
• Date formatting for blog comments
• Image resize - the source image is saved for a period of time after upload so the size can be adjusted more easily
• Content slider - easier navigation between slides when editing  (see Design/Layout Components > Content Slider; see example)
• Mobile settings for redirecting directly to mobile site (see Site Editor > Settings > Mobile Website)

Ecommerce Updates

• New shopping cart buttons (see Design > Text & Styles > Shopping Cart)
• Pinterest support (see Site Editor > Settings > Social Networking)
• Australian tax display updates (see Store Manager > Advanced Settings > Shipping)
• Reward editing add/modify/delete (see Store Manager > Advanced Settings > Shopping Rewards)
• FedEx Web Service Freight (see Store Manager > Advanced Settings > Shipping)
• Shipping add on pricing options - a flat charge added to the shipping, most useful if you are using an automated shipping calculator such as built-in UPS calculator (see Store Manager > Setup Store > Shipping > Handling Fees (under Additional Settings) > Additional Handling Charges) 
• PayFuse Gateway, NAB Transact (see Store Manager > Setup Store > Payment/Gateway)

Questions? Please contact us if you need help.
]]> http://www.pcartsonline.com/fastwebdev/blog/view/6534 Wed, 02 May 2012 07:01:00 CDT http://www.pcartsonline.com/fastwebdev/blog?blogm=view&blogid=6534 Creating an online presence with useful content is key to a successful presence on the Internet. The following summarizes an article about how to improve your company's overall Internet marketing strategy (The Costco Connection, May 2012, page 22-23). 

1. Offer information to consumers

Many people prefer to search online to learn more about a product or service seen in ads elsewhere. Your company's website should focus on helping visitors make smart buying decisions, educating consumers even before they call you or speak to a salesperson.

2. Make it easy to find

Use good keywords in your website's home page, title tag, and page content so that search engines will find your website. Be sure to interview your current customers to find out what keywords they would use to find your company. And, if you provide local services, be sure to include keywords that mention your geographic zone, such as "website design in Tigard and Portland, Oregon."

3. Focus on content

Good content is essential to Internet success! In addition to providing frequently-updated, fresh content on your website, you should seek quality links from other relevant websites as well as blogs of your own, links from other related blogs, and educational online videos that you create to help customers get the most from your products and services. 

4. Incorporate social media

Combining a quality website with a YouTube channel, Facebook fan page, online press releases, blog entries, Twitter, and other social media will round out your Internet marketing strategy and tie everything together to increase awareness of your company among consumers.

Other resources

• Google Adwords Keyword Tool (free tool for researching keywords and phrases tailored to your website)
• Wordtracker (free trial of subscription-based tools for finding good keywords and phrases and identifying websites that would be good candidates for a linking campaign)
• Ezine articles (free tool for posting informational articles that are offered free to websites and email newsletter publishers)
• SES (conferences about Internet marketing and search engine strategies)

Blogger platforms

• Blogger.com
• WordPress
• Technorati
• Cool Tools blogs (like this one)

» Read entire article in The Costco Connection ]]> http://www.pcartsonline.com/fastwebdev/blog/view/6533 Tue, 01 May 2012 15:46:00 CDT http://www.pcartsonline.com/fastwebdev/blog?blogm=view&blogid=6533 Google recently has introduced SEO and spam penalties that can hurt SEO focused sites in Google's rankings. The best way to keep your site performing well in search engines is to add more content rather than over-adjusting the content you have.

Key do's and don'ts include:

• Avoid repeating the keyword phrase more than 10-15 times in your article or putting too many keywords on a single page
• Avoid titles that are stilted and repetitive
• Avoid multiple headlines using the keyword phrase
• Avoid including the keyword phrase in additional, less visible locations such as image "alt" text
• Write and expand content regularly to ensure:
  • Relevance and focus on delivering content to customers
  • Website provides expanded information on a topic
  • More of your pages found in search results
  • More linking opportunities within your website
  • More frequent visits by search engine spiders (they remember if your site is updated regularly)

» Read complete article by Jennifer Kyrnin
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